Info
Martina Hügli, born 1999, is a trained architect working at the intersection of architecture and hospitality. She completed her MSc in Architecture at ETH Zürich with a Master’s Thesis exploring conceptual innovations in hospitality design, which was nominated for the Theo Hotz Sponsorship Prize and awarded the ETH Medal 2026.
In parallel with her architectural education, she pursued independent residential projects in Istria, Croatia, exploring alternative approaches to tourist accommodation at a small scale. Together with Noëlle Haffter, she participated in architectural workshops in close collaboration with the Department for the Preservation of Monuments of the Canton of Bern and A+W Architekten, Kirchberg.
In 2026, Martina relocated to Hong Kong, moving into the owner-operator side of hospitality. Within the Projects Group of The Hongkong and Shanghai Hotels, she supports senior leadership across project, design, and business matters and contributes to the coordination and strategic oversight of hospitality projects from an owner’s perspective. Her role extends her architectural background into the broader processes shaping the development and operation of hospitality environments.
Work Experience
Since 2026
The Hongkong and Shanghai Hotels, Ltd., (Owner & Operator of The Peninsula Hotels), Hong Kong
Project, design, and business support to senior leadership within the Projects Group
2023-2025
Independent Architect
Design and Project Lead for Private Commissions / Participation in Architectural Workshops
2022-2025
Conen Sigl Architekt:innen, Zürich
Project Lead for Competitions / Administration / PR / HR
2021-2023
Chair of Affective Architectures, Prof. An Fonteyne, ETH Zürich
Student Assistant
2020-2021
Chair of Landscape Architecture, Prof. em. Christophe Girot, ETH Zürich
Student Assistant
2017-2018
Hotel Waldhaus Sils, Engadin
Internship Front Desk
Education
2023-2025
ETH Zürich, MSc Architecture
2018-2022
ETH Zürich, BSc Architecture
2022
Porto Academy
Prizes
2025
THEO Sponsorship Prize
Nomination
Engagement
2019-2023
Parity Group (Swiss Art Award 2023)
2020-2022
architektura
(Association of
Architecture Students at ETH Zurich)